Store at a glance
Top SKUCharcoal hoodie28 units/wk
Conversion rate3.4%+0.3% vs last week
Email % of revenue30%$4,260 this week
Abandoned cart rate68%industry avg 70%
Repeat purchase rate22%target is 28%
Meta ROAS2.8x-22% this week
Oberyn flagged something
Meta ROAS dropped 22% Tuesday–Thursday. Oberyn traced it to a platform-wide CPM spike — not a creative problem. He sees these before they show up in your dashboard. Hold spend steady.